👤

1 Think of an advertisement on television
you think is particularly successful. Which
of the following techniques does it use?
Why do you think it is successful? Describe
it to your partner. Do you like it?
Why?/Why not?
humour
memorable jingles a continuing story
celebrities or famous people
moral judgements or standpoints
beautiful scenery unusual events
cartoons
2 What techniques used in advertisements
annoy you? Why?
3 How do you think an advertisement on the
printed page works? What makes it
different from one on television?